About commercials
There are lots of commercials in TV nowadays. Usually I just see the
commercials unconsciously. But after I learned about some factors of commercial,
I become to see them in different view. The key objective of the commercials is
getting consumers’ attention. To do this, they have to appeal to the consumers
emotions. It can be positive, negative feelings. But I think the most effective
way to get consumers’ attention is giving humor to them. Humorous ads can catch
their attention easily. And once people watch the commercial, they talked a lot
about the commercial in their daily conversation. So, the humorous commercial
becomes very popular. In this case, we can say that it is a successful
advertisement.
There are some factors that make commercial
funny. Advertisers can use catch songs or dances for people to remember well
and follow easily. For example, in KT commercial, the “빠름, 빠름” song became very popular. It is very
easy-to-follow as well as ridiculous. Another factor is using famous
celebrities. It is very common way for advertisement. In addition, repetitive
slogans are also key factor to the humorous commercial. Influenced by those
factors, we decide to buy products.
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